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ZATO Essentials - Service Tier for SMB

Google Ads Help for the Small Budget
Minus the Overhead

Expert, experienced Google Ads management, daily monitoring, proven strategy, real results, at a price built for growing businesses. Month-to-month contracts only. You put together your ideal pricing plan at a rate you can afford.

★★★★★ Trusted by dozens of brands spending $1K-$25K/mo on Google Ads
ZATO Essentials Google Ads management team

Small Budgets We've Helped

Fornida
ManukaRx
240 Tutoring
Adorn Purse & Co
AncapUSA
2BigFeet
Kirby Kelly Studios
Authentic Institute of Montessori
Abenity
Original Paperbacks
Prima Supply
Mesa Steam Showers
Used Lighting
Wee Squeak
LuminAID
Avitus Group
Gym Gear Direct
Modern Sports Nutrition
Pedowitz Group
Kingsmen Beard Club
Silverant
Caveon
Tradlands
The ZATO Essentials Difference

The expertise didn't change.
The overhead did.

Most businesses running Google Ads are either managing it themselves (and wondering if they're doing it right) or paying full-service agency rates that don't make sense for their budget.

ZATO Essentials is the third option: expert (human!) specialists actively managing your account at a price built for real businesses, not enterprise budgets.

We don't hand your account to a junior rep. We don't set it and forget it. We apply the same expert thinking behind our full-service results, just without the overhead you'd otherwise pay for.

See What's Included
15+ Years ZATO founded by PPCKirk in 2011
$500/mo Fees start at $500/mo. You don't pay for overhead you don't use.
Month-to-Month Month-to-month contracts only
Client Success Story

"I was lucky enough to learn of ZATO at a local event, and WOW! To have such a world-class organization locally is amazing.

Not only have they helped my sister's store skyrocket sales (over $243K revenue on $20K ad spend in about 18 months), but they've been helping my business generate over $62K revenue on $10K ad spend in just 5 months, and we're just getting started!

When I first entertained the idea of working with ZATO Essentials, they recommended we hold off until we had built out our product lines further, which demonstrated incredibly high integrity to me, as they aren't just looking to make a buck, but build long-term partnerships.

If you're hesitant, I highly recommend at least doing the application and onboarding process to see if you're a good fit!"

Jessica Drain, SewTites Co-Founder
Jessica Drain Co-Founder, SewTites
What You Get

Expert management. Zero fluff.

ZATO Essentials keeps what matters, expert optimization, eyes on your account, clear reporting , and removes what drives up agency costs.

✓ What's Included

  • Experienced Google Ads management
  • Daily KPI monitoring (business days) & Weekly Campaign Optimizations
  • Monthly automated report with key KPIs
  • Email support (strategy calls available for purchase)
  • Full data & account ownership, always
  • Month-to-month contracts only
  • Custom campaign setup & structure

✕ Not Included (By Design)

  • Weekly strategy calls or Slack access
  • Custom reports & deep strategic guidance
  • Landing page builds (available as add-on)
  • Multi-platform campaign management (available as add-on)
  • Constant back-and-forth communication
  • Senior Level Account Managers and Strategists
  • Budgets over $25K/mo — contact our traditional PPC agency ZATO here
Transparent Pricing

What you pay for is management, not agency infrastructure.

Your exact monthly fee is confirmed in your free PPC plan. No surprises.

ZATO Essentials Monthly Fee

For accounts spending under $15K/mo. Accounts $15K–$25K/mo are assessed an additional fee. Spending more? Contact us.

$500/mo
$3,000/mo

Pay for management, not agency overhead.

  • Experienced Google Ads management
  • Monthly automated KPI report
  • Email support (no call-every-time model)
  • Full data & account ownership
  • Cancel anytime, month-to-month contract

Setup costs: All accounts include a one-time setup fee confirmed in your free PPC plan before you commit.

You Own Everything Your data, your ad accounts, always.
+
À La Carte Add-Ons Only pay for what you need, see table below.
Month-to-Month Stay because you're happy, not stuck.
Get Your Free PPC Plan

Your exact price is confirmed in this free call, no obligation.

Setup Costs & Additional Add-Ons

All setup costs and add-on fees are confirmed in your free PPC plan before you commit. No surprises.

Service Setup Fee Monthly Cost
Google Ads Account Setup (all plans, new accounts) $1,000 Included in base fee
Conversion Code Setup (total cost dependent on individual needs) $150/hr N/A
Microsoft Ads Management $500 $200/mo
Amazon Ads Management $500 $200/mo
Meta Ads Management $500 $200/mo (includes 5 creative changes/mo)
Landing Page $500 $100/mo
Custom Monthly Report Takeaways & Summary N/A $100/mo
30-Minute Consulting & Strategy Call N/A per call
Google Product Feed Setup / Overhaul (up to 500 SKUs) $750 Included in base fees
No Pressure. No Surprises.

What happens after you reach out

Our process is built to give you real value before you spend a dollar, and to make sure we're actually the right fit.

1

The Discovery Call

A free 45-minute consulting call, not a sales pitch. We dig into your business goals, current account structure, and Google Ads history. We'll share honest first impressions and surface real opportunities on the spot.

Free · 45 Min · No Obligation
2

Your Free PPC Plan

If there's a fit, we get access to your account and build a short PPC Plan, identifying opportunities, campaign changes, and what we'd prioritize. New accounts get keyword research, auction data, and shopping feed guidance.

Free · No Commitment Required
3

You Decide

We send you the plan. You review it, ask questions, and choose whether to move forward, entirely on your terms. We recommend at least 90 days to fairly evaluate performance, but there's no contract requiring it.

Your Call · Your Timeline
4

Month-to-Month Management

We get to work. You own the account and data from day one. If it's ever not working for you, you walk, with everything. No lock-in, no penalties, no awkward exit. 30-day written notice to cancel.

Cancel Anytime · You Keep Everything

We don't want to take on clients Google Ads won't work for. That's not a line, it's why the discovery call exists. If now isn't the right time, or if Google isn't the right channel, we'll tell you. We'd rather lose a deal than set you up to fail.

Real Results

What ZATO Essentials clients say

Small teams. Real budgets. Expert-managed results.

★★★★★
$243K revenue on $20K ad spend, 18 months
"To have such a world-class organization locally is amazing. They demonstrated incredibly high integrity by recommending we postpone services when timing wasn't right. Over $243K revenue on $20K ad spend in about 18 months, and my sister's business did $62K revenue on $10K spend in just 5 months."
Jessica Drain, SewTites
Jessica Drain
Co-Founder, SewTites
★★★★★
"ZATO Essentials has given us peace of mind that our Google Ads have expert oversight. We liked that they offered a plan that worked for our small business, had support available, and were knowledgeable, while still letting us make custom changes versus cookie-cutter systems."
Brooke A., Converge Signs
Brooke A.
CCO, Converge Signs
★★★★★
"Our PPC marketing has gone from an all over the place, stressful task to focused, efficient, and reliably profitable. The responsiveness, knowledge, and clear reporting simplified decision-making significantly."
LS
Linzi S.
Marketing Director, Thunder Mountain Bikes
Right Fit

ZATO Essentials is designed for a specific type of business

We'd rather tell you now than waste your time and money later.

✓ This is a great fit if you…

  • Spend $1,000–$15,000/month on Google Ads
  • Want expert oversight without paying for agency overhead
  • Are comfortable with email support (no weekly calls)
  • Value efficiency over white-glove hand-holding
  • Want to fully own your account and data
  • Prefer month-to-month flexibility over long commitments
  • Are ready to trust experts to manage the day-to-day

✕ This might not be right if you…

  • Need frequent calls, Slack access, or weekly check-ins
  • Want deep, ongoing strategic consulting included in the base price
  • Have highly complex, multi-platform campaign structures
  • View Google Ads as a silver-bullet growth solution
  • Prefer heavy collaboration and custom engagement models
FAQ

Common questions about ZATO Essentials

How is ZATO Essentials different from your full-service agency?

ZATO Essentials removes the high-touch layers of traditional agency work, strategy calls, custom reports, dedicated account managers, while keeping the same expert-level Google Ads management. It's designed for businesses that don't need (or want to pay for) the overhead of a full-service engagement.

Who manages my account, an expert trained human PPCer, or agentic AI?

While we might use robots to help supplement our work, we have real humans who have been trained for years on PPC managing your account. The thing with AI is it seems like it's going great... until it doesn't, and messes up in a big way. With our human led expertise, we utilize the best of both worlds to craft an SMB Google Ads service that you can afford, but where optimizations are executed at the highest levels of PPC expertise.

Is there a contract or long-term commitment?

There are no long-term commitments, though we do have a month-to-month agreement we sign to ensure we're all on the same page with expectations and scope. We ask for a 30 Day Written Notice, and request that you give us 60-90 days in the beginning of an engagement (especially with newer accounts), to help get the account some data and optimizing before making a decision to axe or keep it.

Do I own my Google Ads account and data?

Yes, always. Full account and data ownership is non-negotiable at ZATO. Your campaigns, history, and data are yours from day one. The one exception to this is landing pages, since these are designed and hosted by ZATO. Any landing pages used by ZATO will be paused if the account is transferred out of ZATO management, though we can send you an HTML file upon request of that landing page if you so desire.

How do I communicate with my account manager?

Via email. Response time is up to 2 business days. If you need more frequent or in-depth strategic discussions, you can add consulting calls at $150/30 min.

What if I need more than Essentials covers?

We'll tell you If your account needs full-service management, complex builds, deeper strategy, multi-channel coordination, we'll recommend our full-service offering or point you in the right direction. We won't upsell you into something you don't need.

Ready to stop guessing and start growing?

Get a free Google Ads plan and see exactly where your account stands, no commitment, no sales pressure. Just a clear picture of what's working and what isn't.

Month-to-month contracts only. Cancel anytime with 30-day written notice. Full account ownership, always.